Putting pressure on Facebook to follow suit,Twitter has officially banned all kinds of political ads from its platform,weeks after CEO Jack Dorsey announced that the micro-blogging site would no longer allow those ads.No political content will be promoted from candidates,parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups."Twitter globally prohibits the promotion of political content. We have made this decision based on our belief that political message reach should be earned, not bought," the micro-blogging platform said on Friday.

It defines political content as content that references acandidate, political party, elected or appointed government official, election,referendum, ballot measure, legislation, regulation, directive or judicialoutcome."Ads that contain references to political content, includingappeals for votes, solicitations of financial support, and advocacy for oragainst any of the above-listed types of political content, are prohibited underthis policy," said Twitter.

On October 31, Dorsey tweeted: "While internetadvertising is incredibly powerful and very effective for commercialadvertisers, that power brings significant risks to politics."

News of the ban divided America`s political camps for the2020 election. Brad Parscale, manager of President Donald Trump`s re-electioncampaign, said the ban was "yet another attempt by the left to silenceTrump and conservatives".

Twitter said it also does not allow ads of any type bycandidates, political parties, or elected or appointed government officials.

"News publishers who meet our exemption criteria mayrun ads that reference political content and/or prohibited advertisers underour political content policy, but may not include advocacy for or against thosetopics or advertisers," it elaborated.Dorsey had explained his position ina thread of tweets.

"We`ve made the decision to stop all politicaladvertising on Twitter globally. We believe political message reach should beearned, not bought. Why? A few reasons..." he tweeted.

Internet political ads, he said, presented "entirelynew challenges to civic discourse". These challenges included"machine learning-based optimization of messaging","micro-targeting, unchecked misleading information, and deep fakes".Expertssaid the onus is now on Facebook which has become a platform for spreadingmisleading and fake political ads.